What is corporate identity? Corporate identity is the consistent use of logos, tag lines, fonts, graphical images and/or colors to create visual identity for a company or organization. A consistent corporate identity is important for brand awareness, advertising campaigns and public relations. It is our goal to educate and make readily available the style guidelines that help maintain Gilsbar’s corporate identity.

Corporate Tagline Our Ingenuity. Your Opportunity. The Gilsbar tag line is a concise statement of our values and goals -- our corporate identity expressed in words. The Gilsbar tag line should always appear in the same word order. Periods should follow each phrase and there should be (2) spaces after the first period.

Approval Process Any material using the Gilsbar logo for public dissemination will need to be approved by the marketing department at Gilsbar. Please forward your requests to mediarelations@gilsbar.com. The marketing department will coordinate legal approval for these materials.