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Gilsbar to Administer Smoking Cessation Trust Medical Claims Filings

Covington, LA – (September 12, 2012) Gilsbar®, one of the nation’s fastest growing, privately-held health and benefit management organizations, has been selected to perform the medical claims administration services on behalf of the Smoking Cessation Trust, formed to fund a state-wide, 10-year smoking cessation program.

The judgment in this class action lawsuit1 ordered the major American tobacco companies to fund a state-wide, 10-year smoking cessation program2, to be managed by SCT Management Services, L3C. The program will provide court approved smoking cessation services to Louisiana residents who started smoking cigarettes before September 1, 1988.

Services provided to eligible residents include a quit line, nicotine replacement treatment and physician services. Gilsbar has been selected to produce ID cards for members, as well as handle the claims administration for covered services.

Doug Layman, Gilsbar’s executive vice president and CSMO says, “Gilsbar is pleased to be a part of the solution that this epic judgment will provide to Louisiana residents who are given the resources they need to stop smoking. Our mantra here at Gilsbar is wellness. We “walk the walk” and help our clients to do the same. With over 55 years of experience managing medical claims, this new partnership fits right in our wheelhouse. It’s going to be a terrific opportunity to be part of a solution that will change people’s lives, make them healthier and save them money on future healthcare expenses.”

For information on Gilsbar® and its 360° Benefit Plan Management services, call 1-800-445-7227 or email For information on the Smoking Cessation Trust or to enroll in the program, call 1-855-259-6346 or visit

About Gilsbar
Gilsbar® is one of the largest, privately-held health and benefit management organizations in the country. Through its Health Plan Management, MedCom Care Management, and Care Advocates divisions, Gilsbar® improves the health and well-being of its members, while delivering long-term cost containment solutions for its clients. Gilsbar® has been honored by Inc. magazine for its sustained growth, Modern Healthcare and Business Insurance magazines as a Best Place to Work, and WELCOA and the American Heart Association for its proven wellness methodology. For more information, visit


1 Gloria Scott and Deania M. Jackson, on Behalf of Themselves and All Other Persons Similarly Situated v. The American Tobacco Company; RJR Nabisco, Inc.; Brown & Williamson Tobacco Corporation; Batus, Inc.; Btus Holdings, Inc.; Philip Morris, Inc.; Philip Morris Companies, Inc.356 So.3d 1046, Court of Appeal of Louisiana, Fourth Circuit.

2 The Supreme Court Case denied a writ by Philip Morris (and others) appealing the Louisiana Fourth Circuit decision, in Philip Morris USA Inc. v. Deania Jackson, No. 10-735, June 27, 2011, cited as 131 S. Ct. 3057.

Media Contact:

Charlotte Weil, Marketing Coordinator
(800) 445-7227, extension 851,